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Changing the narrative

I specialize in nation-branding, having worked with countries in African and Europe. By showcasing economic advancements, innovations, creative industries, tourist destinations, and inspiring leadership, I work to elevate their images globally. 

Published Work

Welcome to France •

Business France publishes 2017 Annual Report

Business France today published its “2017 Annual Report: Foreign investment in France. The international development of the French economy”.

In 2017, France basked in the renewed confidence of foreign investors, whose investment decisions were an acknowledgement of France’s potential, highlighting the country’s key strengths in various job-creating and high value-added sectors.

On average, 25 foreign investment decisions were made in France every week throughout the year. France attracted a to
Forbes Africa •

Côte d’Ivoire: Unlocking The Potential Within

Host to UNESCO sites such as the Biosphere Reserve, the Comoé National Park, the Grand Bassam historic town, the breathtakingly beautiful Mount Nimba Strict Natural Reserve and the richly bio diverse Tai National Park, Côte d’Ivoire is a nation brimming with variety in its beach resorts, rainforests and quirky architectural landmarks such as La Pyramide and St. Paul’s Cathedral. “Côte d’Ivoire is a tourist and business destination,” explains Daniel Karbownik, Regional Director West & Central Afr
Forbes Africa •

The Africa We Want, The Future We Deserve

Africa’s achievements throughout its history are indicative of the impenetrable spirit of the African people from all corners of the continent and beyond. Founded in 2002, the African Union is a continental body consisting of the 55 member states of the African continent with the main objectives of eliminating remaining remnants of colonization from the continent; promoting a unified Africa; coordinating socioeconomic development; safeguarding the territorial integrity of the Member States and p
Forbes Africa •

FOCUS ON SENEGAL: Welcoming Opportunity And Promoting Emergence

Senegal has been described as one of the most welcoming, peaceful, tolerant and friendly countries on the continent, with the World Economic Forum ranking it sixth most welcoming country in the world. Driven by its philosophy of teranga, the Wolof word for hospitality, Senegal has focused on boosting trade and investment opportunities on the West African regional market while prioritising a consistent improvement of its business climate. The nation’s high level of Foreign Direct Investments (FDI
Forbes Africa •

Focus on Uganda: Securing Long Lasting Lustre And Resilience To The Pearl Of Africa

Crucial to engaging FDI in Uganda is its focus in expanding major oil fields and in September 2020, a host government agreement was signed with Total for the lucrative East African Crude Oil Pipeline (EACOP) project. The US$3.5 billion 1,445 kilometre long pipeline will be the longest electrically heated oil export pipeline in the world and the FID is due to be signed during the first quarter of 2021. “The crude oil pipeline will cross 90 kilometres of Ugandan land and more than 100,000 kilometr
Forbes Africa •

FOCUS ON Madagascar: Emerging Into The Investment Landscape

Madagascar is poised to penetrate the investment landscape even further with the implementation of the Initiative for the Emergence of Madagascar (IEM). His Excellency President Andry Rajoelina has ignited a nationwide plan to improve 13 crucial sectors that will usher Madagascar into even more economic prosperity. Among the plan’s specifics are specialised attention to the island’s main industries, mining, tourism and agriculture, as well as measures to aid in the facilitation of foreign invest